COOKIE POLICY

1. OVERVIEW

This Cookie Policy explains in exhaustive detail how Home Rank (“Company,” “we,” “us,” or “our”) uses cookies, tracking technologies, attribution systems, device signals, and related mechanisms when you visit or interact with https://home-rank.com (the “Platform”).

This Policy forms part of our Privacy Policy and Terms & Conditions.

By accessing or using the Platform, you consent to the use of cookies and tracking technologies as described herein, subject to applicable law and your browser settings.

2. WHAT ARE COOKIES

Cookies are small data files stored on your device that enable:

• Device recognition
• Session persistence
• Fraud detection
• Attribution measurement
• Campaign performance analysis
• Advertising optimization
• Platform functionality

Cookies may be:

• Session-based (expire when browser closes)
• Persistent (stored until deleted or expired)
• First-party
• Third-party

We reserve the right to implement additional tracking technologies as industry standards evolve.

3. TYPES OF COOKIES WE USE

A. Strictly Necessary Cookies

These are required for core functionality, including:

• Session management
• Security and fraud prevention
• Form submission
• Load balancing
• Rate limiting
• Infrastructure protection

Disabling these cookies may break site functionality.

B. Attribution & Advertising Cookies

We use cookies and tracking technologies to measure advertising performance and attribute conversions.

These may include:

• gclid
• gbraid
• wbraid
• fbclid
• utm parameters
• Conversion tags
• Click IDs
• Cross-device identifiers

These enable:

• Google Ads Offline Conversion tracking
• Multi-channel attribution
• Cost-per-lead optimization
• Fraud detection
• Lead validation
• Retargeting campaigns
• Campaign ROI modeling

Attribution identifiers may persist across sessions.

C. Analytics Cookies

We use analytics tools including but not limited to:

• Google Analytics (GA4)
• Server-side event tracking
• Behavioral analytics tools

Data collected may include:

• Pages visited
• Scroll depth
• Interaction events
• Time on site
• Session replay signals (if implemented)
• Device/browser data

Analytics data may be aggregated and anonymized.

D. Functional Cookies

These improve usability:

• ZIP prefill storage
• Form persistence
• Lead ID persistence
• Session continuity
• Preference storage

E. Anti-Fraud & Risk Signals

We may deploy technologies to detect:

• Click fraud
• Bot traffic
• Lead fraud
• Duplicate submissions
• Traffic manipulation

These systems may use:

• Device fingerprinting (where legally permitted)
• Behavioral signals
• Velocity detection
• IP reputation services

4. LOCAL STORAGE & SIMILAR TECHNOLOGIES

In addition to cookies, we may use:

• Local storage
• Session storage
• IndexedDB
• Pixel tags
• Server-side tracking
• API-based attribution systems

These technologies allow us to:

• Persist traffic parameters
• Attach attribution to lead records
• Store entry_page data
• Validate conversion integrity
• Support audit compliance

5. THIRD-PARTY COOKIES

We may allow third parties to deploy cookies, including:

• Advertising networks
• Analytics providers
• Fraud prevention vendors
• Cloud service providers
• CRM integrations
• Payment processors

We do not control third-party cookie policies.

Users are responsible for reviewing third-party privacy practices.

6. CROSS-SITE TRACKING

Advertising partners may collect information across websites to:

• Measure campaign performance
• Build audience segments
• Perform retargeting
• Conduct lookalike modeling

Such activity may be considered “sharing” or “sale” under certain privacy laws.

7. HOW TO CONTROL COOKIES

You may control cookies through:

• Browser settings
• Device settings
• Third-party opt-out tools

Disabling cookies may:

• Break core functionality
• Disable attribution
• Prevent lead processing
• Reduce site performance

8. DO NOT TRACK

We do not guarantee automated compliance with browser-based Do Not Track (DNT) signals due to lack of industry standardization.

9. DATA RETENTION

Cookie-related data may be retained:

• For attribution audit
• For fraud investigation
• For campaign optimization
• For legal defense
• For tax compliance

Retention may exceed 5 years depending on purpose.

Aggregated or anonymized data may be retained indefinitely.

10. POLICY UPDATES

We may modify this Cookie Policy at any time.

Continued use constitutes acceptance.

11. CONTACT